BRAND & PRODUCT SITE
Improved usability, product pages, feature and warranty information and brand-centric content for General Tire customers.
MULTISITE MANAGER
Content is administered through a single, custom dashboard where brand team is able to login using a single set of credentials and toggle between brand and lifestyle sites running on the same engine.
General Tire
Responsive Brand & Product Website
Continental AG is the world's 4th largest tire manufacturer with more than 90 companies and a global workforce of over 170,000. Continental AG acquired General Tire in 1987.
This development was an evolution / reskin on their previous brand and product site rather than a full top to bottom redesign. Issues we were trying to solve in the redesign included poor navigation model, site performance, persistent layout and template problems, parallax issues, poor product display, SEO indexing and non-responsive design.
This bridge design serves to resolve critical design and usability issues until the future strategy for digital is in place.