LIVE JOURNAL
An experiential adventure journal. An authentic way for General Tire to connect with their audience in a way that is relatable, engaging and true to the brand.
MULTIMEDIA PLATFORM
The platform allows General Tire explorers to chronicle highlights of their journey, sharing intimate moments on the road from behind the scenes snaps to sprawling scenic shots.
ENGAGING CONTENT
The site puts lifestyle content firmly at the center of the experience, with a glimpse into the General Tire lifestyle including travel, vehicle builds and engaging editorial content.
MULTISITE MANAGER
Content is administered through a single, custom dashboard where brand team is able to login using a single set of credentials and toggle between lifestyle and brand sites running on the same engine.
General Tire
Responsive Lifestyle Website
Continental AG is the world's 4th largest tire manufacturer with more than 90 companies and a global workforce of over 170,000. Continental AG acquired General Tire in 1987.
This development is a showcase of the General Tire lifestyle — adventures traversing the contiguous United States pushing tires to the very extreme to ensure continued innovation in product development.
The website includes behind the scenes galleries and footage along with insights from General Tire drivers and explorers including tips and how to face challenges when on the road 24/7.