Strength, reliability, quality — these are the brand values our logo should project.


For the safest, smoothest ride

SHOXS Identity

Selling Shock Mitigation Technology

SHOXS is one of the largest manufacturers of shock mitigated seating worldwide, with their products in use by many of the world's most demanding military agencies including the US Navy and US Coast Guard.

Their identity was developed to appeal to a military audience and to convey brand values of strength, quality and a modern mastery of technology and engineering. Identity development included everything from their logo, brand materials, website design and development to their creative strategy and production.

The color palette's are drawn from the primary materials used in product development including gray powdered steel and orange hydraulic cables.


SHOXS / CDG Coast Dynamics Group LTD


Branding, Logo Design, Web Design & Development

View Live Site